Trust is the whole product.
Resale is now both a consumer channel (Vestiaire, Vinted, The RealReal, Depop) and a brand-operated discipline (take-back, recommerce, ResellaaS). The category is growing 3-4× faster than primary fashion — and the only thing that scales it is trust: authentication, condition truth, and verifiable provenance.
Regulation has caught up. AGEC in France, ESPR in the EU, and the Right-to-Repair directive each impose obligations on resale-active brands. The Digital Product Passport is the connective tissue that lets a brand reclaim the second life of its products.
McLeuker installs the agentic AI layer alongside resale operators and brand-led programmes — multi-agent workflows that authenticate, grade condition, price dynamically, and link every resale event back to the DPP record.
Five practices, mapped to the second life.
Agentic AI Strategy
Engagement that diagnoses where agentic AI fits in your resale operation — intake, authentication, grading, pricing, recommerce — and ships the first agentic workflow into production.
AI for Sustainability
AGEC, ESPR, and Right-to-Repair readiness with per-item DPP anchoring — installed as the operating discipline that proves circularity rather than claiming it.
Digital Product Passport
DPP infrastructure that survives multiple ownership transfers — anchoring authentication, condition history, and repair record across the product's life.
AI for Fashion
Agentic workflows for intake triage, condition grading, dynamic pricing, and recommerce merchandising across resale stock.
AI for Brand Strategy
Brand-led resale propositions, take-back economics, and clienteling around the second life of the product.
Where agents plug into resale operations.
Resale runs on item-level decisions at scale — every piece needs authentication, a grade, a price, and a routing call. The agentic workflow makes those decisions consistent, fast, and traceable.
Agents reconcile incoming items against the brand DPP record, surface mismatches, and route suspect items to expert review.
"Of 240 intake items today, 218 authenticated against DPP, 17 routed to expert queue, 5 flagged as suspect counterfeit."
Agents triage incoming items into condition tiers (New with tag · Excellent · Very good · Good · Fair) using photo evidence and the DPP wear history.
"The Tote Bag #4421 graded "Excellent" — minor handle wear; DPP shows two prior owners and one factory repair on file."
Agents price each item against live resale comps (Vestiaire, FASHIONPHILE, eBay) modulated by condition tier, season, and brand-relationship signal.
"The Sneaker — colourway Green, EU 42 — priced at €185 against 12 active comps; condition-adjusted band €170–210."
Agents route incoming items to the highest-value destination — resale-ready, repair queue, take-back partner, or material-recovery — based on condition and brand policy.
"42 items routed: 28 to resale, 8 to repair, 6 to recycling partner; expected GMV recovery €4,200."
Agents model the unit economics of a brand-led take-back — voucher value, refurbishment cost, resale margin, customer LTV uplift.
"Voucher of €40 + €18 refurbishment, resale at €120: contribution €62; LTV uplift modelled at +€140 over 18 months."
Agents assemble Refashion contribution data, ESPR repairability evidence, and Right-to-Repair compliance dossiers per SKU.
"Q2 Refashion FR contribution dossier assembled; repairability bonus achieved on 38% of stock."
AI for Sustainability
AGEC, ESPR, and Right-to-Repair readiness with per-item DPP anchoring for resale-active brands.
Digital Product Passport
DPP infrastructure that survives multiple owners — authentication, condition history, and repair record.
AI for Fashion
Agentic workflows for intake, condition grading, dynamic pricing, and recommerce merchandising.
AI for Brand Strategy
Brand-led resale propositions, take-back economics, and clienteling around second-life products.
One company. Two front doors.
We are not advisers who read about agentic AI. We designed, built and operate McLeuker AI - a multi-agent platform running in production for fashion brands. That is where the consulting comes from: every recommendation is something we have already had to make work.
McLeuker
LLM and agentic AI expertise for fashion. We diagnose where agents belong in your operation, design the workflow, and install it alongside your team.
mcleuker.com
McLeuker AI
The agentic AI platform we built and run for fashion brands. Your engagement ships onto it, loaded with your brand context.
mcleukerai.com
Ready to operate the second life at scale?
Book a consultation to walk through your resale intake, your DPP infrastructure, and where agentic AI fits inside your circular operation.